Education New Zealand (ENZ) has launched a new global, digital campaign designed to appeal to prospective international students who are attracted to our inclusive and forward-thinking society.
The campaign, ‘Ask New Anything’, connects students interested in coming to New Zealand with real people who have personal experience with a New Zealand education, via video and chat.
It features students, parents and teachers providing unscripted answers to the questions that students really want to know about studying and living in New Zealand. The 100 video questions are determined by market research, Google search, social media questions and chatbot data. Tohu the chatbot is the centrepiece of this campaign - the technology through which prospective students can ask any question they want.
Technologically, it is our most advanced campaign yet – we’ve looked to make it as interactive as possible,” Education New Zealand Chief Executive, Grant McPherson says.
Theta is ENZ’s chatbot partner – working alongside Special Group, Ghost Partners, OMD, Fuse, UMS and Voyage to develop and deliver this innovative, social-centric campaign.
New enhancements to FAQ Bot have been key to delivering this campaign on Tohu, including advanced engagement flows, seamless web-to-chat integration and in-chat video.
‘Ask New Anything’ is the first campaign to be launched off the back of ENZ’s refreshed global brand positioning and platform.
The campaign will help distinguish New Zealand education as high quality, uniquely practical and focussed on developing the student as a whole person,” McPherson says.
International education contributed NZD$5.1 billion to the domestic economy in 2017/18 and was New Zealand’s fourth most valuable export sector.
Chat to Tohu now and see ‘Ask New Anything’ in action.
Microsoft NZ announced its Partner Awards finalists this week, with FAQ Bot again making the shortlist in the Engaging Customers category.
Says product owner Andrew Taylor:
It’s great to get this recognition from Microsoft for FAQ Bot. The product is constantly evolving to meet the needs of our customers (and their customers), with increasing focus on customer engagement through chat. FAQ Bot delivers a unique, lightning fast, always-on engagement experience, and that’s proving attractive to organisations large and small throughout New Zealand.
Use FAQ Bot’s powerful analytics features to continually improve your bot.
FAQ Bot’s chat analytics features make your customer’s interactions with your chatbot visible, measurable and actionable.
You can see the actual questions your customers asked and how the bot responded. This provides rich voice of customer insights, and makes it easy to identify gaps in your knowledge base – areas where you could add new question variants or entirely new Q&A pairs you hadn’t previously considered.
Finding gaps in your FAQ Bot knowledge base
Here are some quick ways you can use FAQ Bot’s built in chat analytics to identify gaps in your knowledge base.
First things first. And greetings, or welcome messages, are the first thing your customer will see when they fire up your FAQ Bot.
With a well-crafted welcome message you can make a great first impression, let your customers know what to expect and begin to guide the conversation. It’s an opportunity to make your customers’ chatbot experience easy and delightful. So, what makes a good welcome message for your FAQ Bot?